STRATEGY
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1.1 Strategy – Intro
1. What is strategy, is it neccesary? 2. Vision Mission Strategy, 3. The challenge of strategy
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1.2 Strategy – Organization
1. Work on your portfolio, 2. Work on your activity system, 3. Work on your resources
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1.3 Strategy – Positioning
Advantages in your: 1. Production system, 2. Products, 3. Market approach, 4. Transaction model
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1.4.1 Strategy – Environment: Pinpointing clients
1. Elements of the sector environment, 2. Client segmentation, 3. What to assure regarding needs, 4. What to want from them
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1.4.2 Strategy – Environment: Marketing & Sales
1. Marketing & Sales goal and funnel, 2. Marketing, 3. Sales
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1.4.3 Strategy – Environment: Competition
1. Competition, 2. Supply Chain, 3. Macro environment
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1.5 Strategy – Developing strategy
1. Adopting ideas, 2. Analytical, 3. Explorative, 4. Design, 5. Process
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