Module 1: Strategy
1.1 Introduction
1. What is strategy, is it necessary? (00:33) 2. Vision Mission Strategy (05:51), 3. The challenge of strategy (19:32)
1.2 Organization
1. Work on your portfolio (01:53), 2. Work on your activity system (26:21), 3. Work on your resources (33:53)
1.3 Positioning
Advantages in your: 1. Production system (06:19), 2. Products (08:30), 3. Market approach (10:15), 4. Transaction model (12:44)
1.4.1 Environment: Pinpointing clients
1. Elements of the sector environment (01:47), 2. Client segmentation (04:28),
3. What to assure regarding needs (14:11), 4. What to want from them (22:07)
1.4.2 Environment: Marketing & Sales
1. Marketing & Sales goal and funnel (00:00), 2. Marketing (03:42), 3. Sales (15:19)
1.4.3 Environment: Competition
1. Competition (00:00), 2. Supply Chain (09:56), 3. Macro environment (18:47)
1.5 Developing strategy
1. Adopting ideas (01:45), 2. Analytical (09:52), 3. Explorative (14:42), 4. Design (19:52), 5. Process (20:56)
JUMP TO
- Strategy (current page)
- New Business Development
- Organization
- Management
- Finance
- Quality improvement
- People mobilization
- Leader-/Entrepreneurship
OR TO
Course overview
Workbook
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