by Machiel | Dec 30, 2016 | All, English, Practice
Your clients have certain needs. Sure. Fine. Covered (right?) … But what about you? What do you want from them? In fact, what CAN you want? Well, quite a lot. Let’s have a look at a list of 10. Don’t forget to read the last bit below the list. As...
by Machiel | Dec 23, 2016 | All, English, Summaries
Carol Dweck wrote an interesting book about people having a “fixed” versus a “growth” mindset. “Fixed” hinges on the idea that things in life (people, capabilities, possibilities) are more or less fixed; “growth” on the idea that everything can...
by Machiel | Dec 9, 2016 | All, English, Practice
Strategic marketing is choosing to offer particular products for particular markets. Tactical marketing is the extremely broad field of making you and your offerings attractive to (possible) clients. How to summarize such a rich domain, in a way that gives you a kind...
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