by Machiel | Feb 22, 2017 | All, English, Practice
You are in business. Suppose that clients don’t come flying in. So you’re trying to be seen by the market. You are developing some marketing activities. The very first thing to do is immediately one of the tougher things: make the audience AWARE of your...
by Machiel | Feb 15, 2017 | All, English, Theory
Everybody in business tries to be attractive to the market. That means that people need to see a certain VALUE in your proposition. A famous model by Treacy & Wiersema highlights the three default “types” of value (value propositions) that you can...
by Machiel | Feb 2, 2017 | All, English, Theory
Everybody has heard of the 20-80 rule. Also known as the Pareto principle (which is a statistical cumulative distribution, but don’t let that bother you). What were the basics again, and what is interesting to know about it? Say you have 10 products (x-axis), yielding...
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